WE ARE YOUR Amazon media performance partner,
WE ARE YOUR in-housing co-pilot,
WE ARE THE extension of your marketing and performance teams.

WE ARE LIBERTY.

WHAT WE DO

WHY

EVERYONE IS ASKING; ‘HOW DO I BRING AMAZON INTO OUR MEDIA PERFORMANCE MIX…’

WE ARE LIBERTY DELIVERS SOLUTIONS TO ALL THESE

Liberty was set up to answer these questions and to support our clients to achieve outcomes by acting as the extension of the client’s marketing team.

AMAZON PERFORMANCE MARKETING

We are Liberty are an official Amazon performance partner. We facilitate, enable and lead teams through the entire Amazon media opportunity. From DSP, Display, Search, OTT and all its supporting technologies such as Sizmek we help brands target, distribute, measure and optimise their messaging and results. 

 

Tell your story using Amazon’s unique behavioural data and reach your target audiences programmatically. Connect with them at scale, wherever they are on the web, on all devices, in many formats.  Gain solutions so your marketing and data work together in innovative ways, optimising campaigns across all media.

SERVICES

Our bespoke approach ensures brands maximise the rich data and media environment of the Amazon DSP and the wider ecosystem.

We operate with an agile methodology which combines knowledge and aligns to your teams, directly supporting execution & achievements across media performance, marketing and in-house specialisms.

Gain more effective and efficient operational process, best fit tech stack and a proven approach for a robust global programme from an experienced Amazon team.

Together we'll build alternative routes to market + create vendor and cost savings.

 

OUR PROVEN MODEL OF APPROACH

Performance marketing has become complicated. We are Liberty's mission is to make it both simplified and effective. Our experience & proven fully managed approach has provided results for many clients;

UNDERSTAND

CONFIGURE

DEPLOY

TEACH

This stage is all about us Listening First and learning from you:

 

The business objectives of the client team.

 

Deep dive to understand past marketing activities and your buyers’ behaviours.

 

Identify the process in the current channel output and data used within the business covering everything from ideation, creation through to media & costs.

 

Build a deep understanding of the audience and objectives.

 

Discussing the requirements and aims of the different stakeholders.

Full breakdown of recommended media investment and channel partners to be considered.

 

Go to market test and refine media plan. This includes Strategy and tactical plans per digital channel.  Creative review & recommendation.

 

Recommendations for Audience Mapping & how to incorporate data to make smarter & better decisions.

 

Recommendations for the processes & framework on how to execute faster, best practice digital marketing.

Bespoke marketing data strategy created with the direct client team.

 

Marketing mix modelling (MMM) to understand and provide insight into multichannel marketing strategy deployment.

 

Creation of a REAL attribution model from lead through to client investment.

 

Validation of campaign Ad Ops & pixels, delivery and performance review.

 

Media buying and execution across all digital channels.

Bespoke digital training program to drive digital transformation of the business.  

 

What is the right technology partner for you to use, and own.  

 

Post campaign analytical outputs to drive decisions and future growth.

 

PARTNERS

We POWER clients’ Amazon performance approach

We are an official Amazon performance partner. We work for our clients and partners to gain the best possible performance, operations, engagement & outcome from Amazon's marketing ecosystem;

 

Our core focuses are;

 

-    Amazon's own DSP and programmatic product

-    AMZ Search

-    AMZ Technology stack, including Sizmek + other relevant partners

-    Training & Education across Amazon media, and the wider digital marketing landscape

We help brands access, understand and apply Amazon’s incredibly rich data through our work with best in-class AMZ technology partners. This gives you greater transparency, expertise and results.

 

OUR WORK

From Audience Mapping, to Persona Targeting, and Campaign management we've helped many clients achieve more effective reach, engagement and sales to their potential customers

 

The Tea Building Unit 4.07 56 Shoreditch High Street London UK